PONY EFFECT : The most expected K-beauty brand !


If you like Korean cosmetics or you often chill on YouTube/Instagram, you may be aware that former Ulzzang (web top model) and Korean makeup artist PONY is under the spotlight for some time now: She is the face of Etude House, CL‘s personal MUA and her entire community could also enjoy her partnership with the MEMEBOX shop last year through eyeshadows palettes, nail polishes and lipsticks.

K-beauty junkies will not be outdone in this end of year as PONY just announced the launch of its own brand makeup brand : PONY EFFECT !

My own cosmetic brand ‘PONY EFFECT’. Coming soon @ponyeffectofficial

Une photo publiée par PONY (@ponysmakeup) le

The launch is coming very soon as it’s announced for November 9 … A few days left to discover the makeup line of our pretty HyeMin that will be available on the official websiteMEMEBOX and Lotte Pop Stores. Yes sir !

Personally, I am in a monstrous hurry: Pony is like my intergalactic crush. MEMEBOX stopped shipping internationally so I haven’t been able to get her eyeshadows palettes in time, but I’ll catch up with her own line that seems to be pure bomb: Textured nail polishes, MAC-like limited editions lipsticks and eyeshadows jewel to reproduce all her fabulous looks … I’m freaking ready.

Capture d’écran 2015-10-30 à 12.48.25

I hope that one of them will be ship internationally, that stocks are ready to welcome the hordes of fans or that one of our lovely retailers (hello W2Beauty ♡) will be available to get the collection on time. Fingers crossed for reasonable prices too!

EDIT : We’re back today on November 9 to look at this “That Girl” collection which was released just a few hours ago !



Let’s begin with the “Outfit Lipsticks” : Noble Brunch is a pretty pink-nude, Expensive Dinner a “sexy red” and Vibrant Club a beautiful purple-burgundy. The textures look extremely creamy and smooth, with a good pigmentation. I’m in LOVE !
Get it for about $16 each on the official store.



Let’s now talk about my favs I had spotted in the teaser photo, the Illusion Nail Lacquers! These 4 shades are sumptuous, they hypnotize me. Luckily, they come as a kit so no need to choose ! These are 10ml bottles, which means pretty small. But for $12, I don’t even complain.
Get it for $12 on the official store.



The eyeshadows palette goes by the beautiful name of Fever Shadow Palette: It includes three matte shadows (nude In City, taupe All Night and red Bad Or Good) and 6 iridescent / glittery shadows (soft gold Overdose, pepsy gold All That Glam, copper Beautiful Liar, purple Ready To Party, and khaki Drunk Dial).
This Fever Shadow palette is a like a jewel to look at, but I won’t fall for it I just bought 4 palettes (thank you Too Faced TT) and I really don’t need more. However, I find it very original and different from what we can see here because of the warm colors like orange copper, red and purple which are specific to Korean makeups to me. (:
Get it for about $30 on the official store.



For the same price, you can purchase the Luminous Contouring Palette: A palette that will sculpt the clearest complexions, to the delight of all those who didn’t find their happiness in darker Western shades ! I am already stuffed with my Kat Von D, Sleek, Kiko, BYS… Well, I have too much contour palettes so I will pass, but it seems to be a very good product with a packaging, once again, very brilliant.
Get it on the official store for about $30.



And if you really don’t know what to pick, pick everything! The set includes 1 lipstick of your choice, the 4 nail polishes kit and eyeshadows & contour palettes and it will be yours for about $69 ! You can save something like +15$, not bad right?
Get it for about $69 on the official store.

A $16 lippie and $30 palette aren’t disorientating us and because I believe that Western brands have similar price, as these chic and glam packagings. Pony hits hard by lauching her very first collection that will delight the youngs and the less youngs, bringing together “cute” fans as well as MAC fans!




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