L’Oréal buys a well-known kbeauty brand!

 

The news came yesterday, and k-beauty addicts can now hope that 3CE Stylenanda products will arrive in our country soon!

That’s right: The worldwide cosmetics’ leader l’Oréal, which already owns brands like Lancôme, Yves Saint Laurent, Kiehl’s, Urban Decay, as well as Maybelline and NYX, has just set its heart on a brand that has grown steadily since its merger between the Korean cosmetics brand 3CE (3 Concepts Eyes) and the fashion brand Stylenanda.

For your information, 3CE Stylenanda generated approximately 127 million euros in 2017 and its beauty range 3CE represents 70% of Nanda’s compagny turnover, which L’Oréal claimed to own at 100% starting to May, 2nd 2018.


We are delighted to welcome this trendy Korean brand in the L’Oréal family. Stylenanda is perfectly ranked to feed the millenials’ growing appetite for makeup, whether it’s in Korea, China or anywhere else.

Alexis Perakis-Valat, Consumer Products Division Manager at L’Oréal

With the support and the global presence of l’Oréal, our ambition is to develop Stylenanda internationally and become a world-renowned brand at the forefront of beauty trends

Kim So-Hee, founder of Stylenanda


The amount of the transaction hasn’t been revealed but from today, we can expect to see the brand land any time at our favorite drugstores. Let’s bet : Sephora, Nocibé, Marionnaud… ?

Certainly NOT in supermarkets anyway, because if k-beauty is well-known for being cute, cool and affordable, this last point doesn’t work so much for 3CE Stylenanda – whose prices are similar to MAC’s for example.

 

 

I’d rather tell ‘3CE Stylenanda‘ instead of only ‘Stylenanda‘ like other media because if you know a bit about Korean trends, Stylenanda is mainly a fashion brand to you, and doesn’t represent 3CE makeup!
However, I don’t think their fashion line is coming to us – even if I must admit that I’m so fond of its famous Seoul store!

 

 

 

For now, you can already purchase 3CE Stylenanda’s products in France at Fleurs du Japon‘s eshop. It’s a great opportunity to discover this brand, which really rocks! Last year, I tried some products out, do you remember ?

What do you think of this breaking news? Does kbeauty enter a new global era?

 

photos credits : kailani international, MyFatPocket, milanofinanza.it – trans help : @Amelie_Per

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