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L’Oréal buys a well-known kbeauty brand!

Stylenanda 3CE

 

The news came yesterday, and k-beauty addicts can now hope that 3CE Stylenanda products will arrive in our country soon!

That’s right: The worldwide cosmetics’ leader l’Oréal, which already owns brands like Lancôme, Yves Saint Laurent, Kiehl’s, Urban Decay, as well as Maybelline and NYX, has just set its heart on a brand that has grown steadily since its merger between the Korean cosmetics brand 3CE (3 Concepts Eyes) and the fashion brand Stylenanda.

For your information, 3CE Stylenanda generated approximately 127 million euros in 2017 and its beauty range 3CE represents 70% of Nanda’s compagny turnover, which L’Oréal claimed to own at 100% starting to May, 2nd 2018.


We are delighted to welcome this trendy Korean brand in the L’Oréal family. Stylenanda is perfectly ranked to feed the millenials’ growing appetite for makeup, whether it’s in Korea, China or anywhere else.

Alexis Perakis-Valat, Consumer Products Division Manager at L’Oréal

With the support and the global presence of l’Oréal, our ambition is to develop Stylenanda internationally and become a world-renowned brand at the forefront of beauty trends

Kim So-Hee, founder of Stylenanda


The amount of the transaction hasn’t been revealed but from today, we can expect to see the brand land any time at our favorite drugstores. Let’s bet : Sephora, Nocibé, Marionnaud… ?

Certainly NOT in supermarkets anyway, because if k-beauty is well-known for being cute, cool and affordable, this last point doesn’t work so much for 3CE Stylenanda – whose prices are similar to MAC’s for example.

 

 

I’d rather tell ‘3CE Stylenanda‘ instead of only ‘Stylenanda‘ like other media because if you know a bit about Korean trends, Stylenanda is mainly a fashion brand to you, and doesn’t represent 3CE makeup!
However, I don’t think their fashion line is coming to us – even if I must admit that I’m so fond of its famous Seoul store!

 

 

 

For now, you can already purchase 3CE Stylenanda’s products in France at Fleurs du Japon‘s eshop. It’s a great opportunity to discover this brand, which really rocks! Last year, I tried some products out, do you remember ?

What do you think of this breaking news? Does kbeauty enter a new global era?

 

photos credits : kailani international, MyFatPocket, milanofinanza.it – trans help : @Amelie_Per

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Etude House Cherry Blossom : LA collection printanière par excellence

Etude House Cherry Blossom

Let’s meet for a new collection that I was soooo eager to introduce you since I bought it the limited kit from the presale! In the future, I promise I’ll talk about other brands than Etude House and Peripera because it’s pretty clear that these are my favorite… But I feel the responsibility to give you a more complete overview of the Korean beauty market so stay tuned for the next weeks!

The fact is that when I’m decided to talk a bit less about my dereast Korean brand Etude House, it literally take the opportunity to release THE spring line. Absolutely. Too. Gorgeous. Seriously, who can resist cherry blossoms?!

And while you might expect a completely pastel pink collection that might annoy people who aren’t into too girly things, there is a night blue version, surprising and equally sweet. No excuse not to completely FALL for this Etude House Cherry Blossom collection, right?

Etude House Cherry Blossom Collection 2018

Etude House Cherry Blossom Face Liquid Blur

Let’s quickly talk about the first product of the collection that seems at first sight to be a simple re-packaging of the “Face Blur” primer but the slight nuance in the name puts me in doubt. That being said, I find that primers have never been the strong point of Etude House and I was quite disappointed with this Face Blur a few years ago…

It whitens more than doing anything else, and I didn’t notice any improvement on my skin visually nor on how the makeup last. I quickly put it aside and it has totally expired by now so don’t hesitate to tell me if you have good references in terms of Korean primers!
Still, it’s important to note that we all have different skins and I haven’t read a LOT of negative reviews about it so if you want to give it a chance, I could only understand you… And I’m waiting for your opinion. ;)
Get it for 16,000 won ($14.30), you won’t bankrupt.


Etude House Cherry Blossom Dear My Lipstick Case

As much as I completely missed the Face Blur’s hype, the lipstick cases of this line have literally subjugated me. Etude House has developed a great lipsticks system for a few years: You can change the lipstick and its case according to your mood, or simply choose a new case you love for your fav lipstick.  There is a permanent range, but these 6 are limited so if you love them as much as me, hurry up! They usually stay for several months at retailers but we never know…
There is not a single one that I like less than the others, but I didn’t have much choice in the limited kits that I would show you below.
In addition to feeling to have many different lipsticks and the satisfaction of collecting something, again you won’t bankupt because these cases are only 4,000 won ($3.60) each !


Etude House Cherry Blossom Dear My Glass & Matte Tinting Lips-Talk

They always make such looooong names, but we start to know these ones since they are part of a permanent Etude House line, with just 6 new shades! Which isn’t bad, considering the beauty of the hues and cherry blossom-shaped lipsticks. ♡

– PK009 Cherry Blossom Shower is the only ‘Glass Tinting Lips-Talk’ and it’s gorgeous! A shiny, slightly pink and glittery finish to stay in the fresh and springy spirit of cherry blossoms. It seems to be self-sufficient but over any lipstick, it will bring the perfect dose of shine.

– PK004 Cherry Blossom Festival is probably THE shade that represents this line best: An extremely soft pastel pink that perfectly recalls the color of cherry blossoms. Who wants girly lips? The next 4 shades and this one are from the ‘Matte Tinting Lips-Talk’ family, but I think it’s a rather semi-matte and creamy finish. They are still very comfortable and pigmented, but since I took two … You’ll hear about it soon enough! ;)

– BE102 Dried Cherry Blossom Well, if you know me a little now, you must have guessed that this shade is one of my favorites: A pink peach so sweet that we could EAT it! Nominative references are often the same from one brand to another so it is a good indicator that reveals that I have 50 times the same colors but I noticed it already, don’t worry haha.

– PK005 Cherry Blossom Kiss At the first glance, I wouldn’t have fall for this shade with a swatch but I fell in love with the official visuals and their model…

Like what, in another context, light and if you apply it differently (we can see that they removed the excess product to make it velvety), we can completely rediscover some shade and this raspberry pink is definitely my jam!

– OR202 Cherry Blossom Latte : I find the name a little off topic, but this bright coral is so beautiful, let’s talk about it please!

– BR402 Cherry Blossom Street : Let’s finish these 6 new shades with a warm undertoned, almost rosewood, brown. I wouldn’t go for it but it should perfectly suit dark skins.

Lipsticks without their cases cost 8,000 won each ($7.17). Yes, the full customized lipstick won’t cost you more than $10 ! You’re not dreaming.


Etude House Cherry Blossom Blend For Eyes

Let’s end the introduction of this collection, which is not the widest I’ve seen in my life, yet it’s a real heartbreak because I absolutely love EVERYTHING — with these two little squared eyeshadows palettes.

– #1 Cherry Blossom Festival is a girly quartet and, again, terribly springy: From left to right and from top to bottom, we have a matte beige, a golden glitter, a very intense brown then an iridescent rose. Brilliant!

– #2 Cherry Blossom Night as for it, is amuch more classic palette with its golden glitter top coat, a copper, a glittery brown and an iridescent milk brown.

Etude House palettes aren’t the most pigmented on the market, but it’s also what I like about them when I want to be subtle. Even so, they always surprise me and like all good palettes, they are very workable.

Get it for 11000 won ($9.80), don’t even hesitate on it!


Etude House Cherry Blossom Early Bird Kit

And here are the limited kits I told you about throughout the post, which were available in 2000 copies and on the official website only! Honestly, I flashed so much on the holographic pouch that I asked a friend in Korea to order one– wait no, two for me! I believe that I did well since it was sold-out the next day.

There were 4 kits available, including 2 kits per palettes, 2 lipsticks and 4 cases to choose from. You will quickly discover the ones I picked, but I was delighted to find my two fav lipstick shades in these kits. It won’t help my savings, but for $ 13 the kit instead of $ 19 and this MAGNIFICENT POUCH … I admit that I do not drown in guilt haha.

The Etude House Cherry Blossom collection is available on the Korean version of Etude House website, or at our fastest retailer, MissBeautyKorea. We should not be long in finding them in others like Jolse, TesterKorea or Amazon …

Is there a lipstick or a palette you want from this line? What do you think of ‘Cherry Blossom’ collections in general?

Etude House Cherry Blossom

16 Comments

My fabulous cleansing…powder?! Green Tea Enzyme Powder Wash By Wishtrend

by Wishtrend Green Tea Enzyme Powder Wash

If you’re subscribed to my YouTube channel, you might believe you’ve already seen this powder wash as I use it in my Night Routine:

You will be pleased to know that I actually still use it and I love it so much that I decided to write a full post about it!

By Wishtrend

Wishtrend

At the very beginning, Wishtrend was a Korean cosmetics eshop based in Seoul but bound for overseas because the website, social media and customer service are all in English. Thanks to the exclusivity of brands available on their eshop, the firm developed its own brand: Klairs. It has a cool retro look which makes me think of Kiehl’s, but Klairs is as good as other big brands because it quickly established itself as a big one too: My favorite toner of ALL TIMES is from Klairs, I even introduced you the 7 Skin Method with it. You can also find it in my full review of the Klairs Rich Moist line that I wrote two years ago. Anyway you understood it by now: I love Klairs.

However, Wishtrend didn’t stop there and developed a new brand: By Wishtrend. A lot of the line’s products are used in my night routine above and… What can I say? I love them as much as Klairs’. Especially this enzyme powder wash that smells like matcha: By Wishtrend Green Tea & Enzyme Powder Wash.

By Wishtrend Green Tea & Enzyme Powder Wash

It was officially launched on November 10th 2017, and this little cleansing powder stands out in many ways: Its pastel green and rounded packaging doesn’t imply that it’s a cleanser, isn’t it? So as the texture because when you spill the bottle in the palm of your hand, a greenish powder comes out!

I developed 3 approaches to use it according to my mood or needs:

  • The cleansing day: I pour a bit of water on the powder and I rub my hands to get a soft milky texture that I gently rub on my wet face.
  • The exfoliating day:  I wet my face, then I start to gently rub the powder directly on it. Before it melts, the powder will softly exfoliate the dead skins – not sensitive, combination to oily skins will LOVE it!
  • The cocooning day: With the help of a foaming net, I mix a knob of powder and a little bit of water. Then I get a thicker foam which I massage on my face as the softest cleansing step.

The exfoliating way is my favorite because I love scrubs and it’s a very good 2-in-1. Sensitive and dry skins will enjoy the cocooning one while the classic way will be more than enough when you’re in a rush.

The fact is no matter how I use it, this Green Tea Enzyme Powder Wash is efficient! And thanks to what? An awesome composition obviously:

See the ingredient lists
Sodium Bicarbonate, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Zea Mays (Corn) Starch, Camellia Sinensis Leaf Powder, Lysine HCL, Proline, Sodium Ascorbyl Phosphate, Acetyl Methionine, Theanine, Carica Papaya (Papaya) Fruit Extract, Sorbitol, Papain, Betaine, Cellulose Gum, Citric Acid, Sodium Hyaluronate
  • Green Tea: Powerful antioxidant and rich in vitamin A, C and E.
  • Papain: Regular scrub ingredient, which allows to clear the skin from dead cells.
  • Sodium bicarbonate: A really good exfoliating agent since the dawn of the time (or almost)! It deeply cleans the skin, pores and do wonders with acne.
  • Amino acid surfactants: Derived of coconut, it allows to efficiently moisturize without bubbling a lot, while keeping the moisture in the skin as much as possible.

Minimalist composition and great results, it’s what and WHY you can enjoy in this Korean brand! This Green Tea Enzyme Powder Wash will totally suit sensitives skins as much as normal skins, with a simple difference of frequency: Combination to oily skins can use it everyday for its exfoliating point while dry skins will be okay with 2 or 3 uses by week, like a classic and soft scrub.

As if everything I just said isn’t enough, let me tell you that if you’re an unconditional matcha lover like me… You will fall in love in two seconds and half: Its fragrance is SO faithful, it feels that you drink a latte while taking care of yourself! Be careful NOT to ACTUALLY DRINK IT, goes without saying ahah.

And while you could wonder if the bottle will be empty (too) quickly, just know that it lasts a few months according to the quantity you wish to use everytime. A knob is more than enough.

I will totally purchase this cleansing powder again because it combines everything I love: it cleans well, additionally exfoliates, doesn’t tug at all, smells terribly good and it’s so much fun to use it!

Just run buy this Green Tea Enzyme Powder Wash already on Wishtrend for $22! The link is affiliated, but be aware (and I hope you already knew that) it doesn’t change anything I wrote about the product. By the way if you never ordered on Wishtrend yet, tape 017338409 at sign up (not at check out, it’s too late) and we’ll both get -5$. :)

trans: @Floryane Chaix

Wishtrend Green Tea Enzyme Powder Wash

10 Comments

Mirror Holic Liquid Eyes: Etude House’s brand-new products!

Etude House Mirror Holic Liquid eyeshadows

Time goes by so fast lately! I wish I could write more on the blog but I try to keep updating all my social media with new content. Be sure to follow me on Instagram, it is without doubt there that I post the most, I even started creating mini-reviews and videos. I also often hold contests and we are more than 10,000 there! So…no excuses. ♡

I actually do have a lot of reviews already written but we have had quite a bad weather in March and I must admit I struggle a bit to take good pictures to illustrate my reviews. Well… now I’m the one looking for pretexts to my laziness. ;)

While you wait for the new reviews to come, I believe that you like posts about the latest trends so the timing is perfect for me to introduce you to the ten new perfect eye product from the Korean brand Etude House Mirror Holic Liquid Eyes !

I am a big fan of liquid eyeshadows which I believe add a touch to any makeup, used in small or more important amount. Even though Etude House has already created every kind of makeup and tools imaginable, liquid eyeshadows was never their strongest line; they actually did commercialize some in the past and it did not sold really well – to speak the truth their liquid eyeshadows were more of pigments than real eyeshadow… so we can say it doesn’t really count. :$

In short, the Etude House Mirror Holic Liquid Eyes have got everything you like :

Etude House Mirror Holic Eyes

Let’s start with Glass Shoe which is the less pigmented eyeshadow of all, but it must be on purpose: it is actually a discreet topcoat only composed of glitter and no pigment. Glass shoe will suit every kind of makeup to illuminate it in a holographic way.

Mirror Mirror through its name is probably the symbolic eyeshadow of the collection. And for a reason: at first sight you might see silvery. After a few seconds starts to appear a very cool gold. It is indeed a mysterious shade which I immediately adored.

Champagne Bubble is for itself a more classic shade of gold, one that everybody needs in its makeup bag.

On another note, rose gold is my true weakness and here the choice is vast according to the undertones you prefer. Pink Ornament is a cool one and therefore stands out really well but if you prefer warm undertones Rosé Ice Wine may have your favour, even though gold color is more intense than the rose. A matter quickly settled for me as I love both shades!
Let’s conclude the gold shades with Starlight Sparkler which is a dark gold, almost bronze, eyeshadow; which I am not fond of. Still its undertones are not too orange so it is fine.

Three “last but no least” shades remain and with them a 90° turn, way more intense shades than what we are usually used to see in k-beauty brands, isn’t it?
Ready Carpet Dress astounds me, it really obsesses me. A red, nor to warm nor to cool which we long to admire.
Then comes Purple Disco that I naturally wish to be a part of my collection because even though purple particularly highlights green eyes, and I’ve just got common brown eyes, I tend to choose this kind of shades when I am willing to enhance my eye makeup. There is no such thing as a touch of this purple eyeshadow at the centre of the eyelid to create a gorgeous makeup.
At last Shining Eyes, that immediately made me thing of House Slytherin… That is not a common green shade since it is quite cool but with golden undertones. The shade is really a success.

Had I not announced ten shades? The last one Eye Glossy* Coating (*mistake in my translation haha) isn’t strictly speaking an eyeshadow but more of a “wet look” a real trend lately. You can apply it on any other liquid eyeshadow or on any kind of makeup as a top coat. I personally love it, what about you?

As you may have guessed I am fond of these Etude House Mirror Holic Liquid Eyes and I would love to try the texture applied with fingers or makeup brushes, and if the lasting on the eyelids was good it would be the perfect liquid eyeshadow in view of its pigmentation.

For now, the Mirror Holic Liquid Eyeshadow are only available on the Korean version of Etude House’s website, however it soon should be available on the international one. Same goes for our favourite reseller, I will be checking TesterKorea, Jolse and Yesstyle in the coming days.

The official price is 11,000 wons (around 8,40€), let’s hope the reseller’s margin will not bring the price above 10€.

Update: They’re already available at MissBeautyKorea for only…6,47€! You get -25% on the newness, what more could we ask?

Do you like liquid eyeshadows? Are one or more shades appealing to you?

translation : @Suki Beauty World

crédit photos : Etude House

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Let’s discover kbeauty brand Lapcos!

K-Beauty Joah Box Lapcos

I’ve told you to stay tuned after my last blogpost, when I introduced you one of the best kbeauty boxes on the market: Joah Box. I also told you that I hadn’t one but TWO boxes to show you, so following the September one (I am seriously so ashamed to say that in February?) here comes December’s special edition featuring kbeauty brand Lapcos!

Lapcos

Lapcos has everything it takes to be a great Korean brand: Packagings are cute and elaborate, products are varied, and colors & textures are amazing! I’ve heard of this brand a few times due to my unbridled hunger for kbeauty and I’m glad to finally discover it with you today. :)

I can’t find the exact date of Lapcos’ foundation, but it’s a young brand which has everything to seduce the international market thanks to trendy affordable ranges of skincare and makeup. The products are indeed affordable, but they are hard to find on our favorite e-shops/resellers… But it’s sold on Revolve?!

Recently, I noticed that there are more and more beauty products on fashion e-shops such as Urban Outfitters, ASOS, or Stylenanda. It always surprises me when I find some of my favorites kbeauty brands on these websites, but in a good way obviously! Lapcos on Revolve, who would have known tho?

Joahbox x Lapcos

Such a nice surprise to be able to discover this brand in a featuring beauty box! Now, here is the content and what I think about the products after some weeks of use:

Lapcos Kiss-Ful Tint Lacquer Matte #Sweet Coral

I usually tend to talk about makeup products AFTER skincare, but I’d be lying if told you that I didn’t pick this first! The packaging is a nice transparent tube, reminding me of limited edition you can hang on your Christmas tree, so cute! Good first impression, good start right?

This clear little box contains a tube which wears the color of its own lipstick! How convenient?

And the most interesting part: the applicator is actually a foam tip, just like a classic liquid lipstick.

The pigmentation is insane, look at how one layer looks! Yes, only one.

That being said, we need to discuss the texture which is not exactly what we could expect: It’s written ‘mate’ on the tube, but the lipstick doesn’t really dry, and it’s not transfer proof neither. However it LOOKS mate to the eyes, but with the comfy side. What a great combo!

It smells good and lasts quite long for a ‘semi mate’ to me. And when it fades, it fades evenly… Can we find a flaw now please? Maybe its shade that I, at first, found a bit too intense even if I’m crazy about coral, but I eventually got to fall for this vibrant orange after a few days. ♡


Lapcos Pro-Touch Brow Pencil #Dark Brown

Now talking about the brow pencil of this box! You might be thinking

Her eyebrows are TATTOOED, what’s the point?

The fact that I tattooed my eyebrows a few months ago doesn’t prevent me to put makeup on them. The only difference is that it takes me 2 minutes instead of 20 haha. When I apply my foundation, it always goes on top of them and I have to give them a little more dimension.

Since the brand Anastasia Beverly Hills is sold in France, I only swear by the Dip Brow Pomade and its brush. But it looks kind of… dramatic, you know? If you’re looking for something natural, this isn’t the right product for you.

I’ve tried a lot of pencils, and I just hate when they’re dry AF and you almost have to rub the product to get some on your brush… Like, duh.

But then, let me say that THIS pencil isn’t dry at all! Its tip is thin and flat to allow you to fill in your brows or to draw hair one by one.

The color isn’t too warm or too cold. Again, if I had to mention a flaw, that would be the fact that you would run out of product quite quickly. I’m not used to it anymore because of my ABH pomade that lasts for years! With 2~3 uses/week (when I’m not in the Instagram brows mood), I’ve already use a third of the product… That’s probably the case of every pencils so nothing to report actually.


Lapcos Milk Tone-Up Cream

It’s now time for skincare products! Unfortunately, I can’t talk about them as much as the makeup products because they aren’t adapted to my skin type… That’s always the risk with beauty boxes, but it’s ok. :D

I’m always worried when I read “cream” because my combination to oily skin isn’t a big fan of rich textures. I usually go for gels or watery products. Still, I like to have at least one cream (not too rich) in my night routine, in case of very bad skin days!

The formula contains milk proteins and powerful antioxidants, this Milk Tone-Up Cream is supposed to brighten, unify and give to your skin beautiful radiance. Seems great on papers, isn’t it?

Too bad the texture doesn’t appeal me that much, I’m still thinking about what I should do with it, because this silver packaging is making me puppy eyes you know…


Lapcos Honey Nourishing Mask Sheet

I could have at least open and try out the previous cream, hoping that it wouldn’t be too rich. But unfortunately, it’s a big no-no to those masks. “Nourishing” is oily skins’ worst enemy, as they are already nourished so they weep sebum at the end of day!

I love sheetmasks for their hydrating and refreshing properties, while those are more “heavy” and cocooning. That packaging tho… It breaks my heart that I can’t use them, they are so beautiful! Who wants some? haha


So, this is what JoahBox feat. Lapcos looks like (-10% with MANGO10, works only on the English version). I love when I get the opportunity to try out several products from the same brand, don’t you?
I really enjoy the quality of the products I tested and still use now, and I don’t question the quality of the ones I don’t know yet… In my opinion, this selection is perfect for normal to dry skin since we discover as many makeup products as skincare ones, and the cocooning aspect is perfect for the season!

How did you find it? Will you give a go to a kbeauty box every month? ♡

Seeing the brand’s social medias, I’d like to deal with other products in depth, such as liquid eyeshadows, palettes, cushions, tint, or even their beauty oils… Would you like it?

trans help : @Nemerys

Korean cosmetics Lapcos

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Joah Box, the best kbeauty box?

K-Beauty Joah Box Lapcos

Even if I tend to discover and accumulate always more and more products, beauty boxes are still one of my favorite ways to acquire new things!

Joah Box

You probably already heard about Joah Box’s subscription on my YouTube channel, my Instagram or some reviews I wrote here but I just realized I never properly talked about Joahbox itself… And since I have two new boxes in stock right now, I think it’s a great timing!

Small wakeup call or infos for the newbies : (welcome ♡)

  • Monthly: 33$ (26,50€)
  • One time box: 35,95$ (28,90€)
  • 3 months: 97$ (78€)
  • 6 months: 190$ (153€)
  • One year: 375$ (300€)

 Shipping included

I must say that I don’t see any big savings except for the full year subscription, and this is definitely not the less expensive kbeauty box… but objectively, this is one of the best!
Indeed: In each box, you’re getting 5~7 full size products for a total value of 50$~100$, depending on the month and selection. I think it’s a pretty good deal when you think about it, for less than €30 every month haha.

By the way, get 10% off your order with the code MANGO10 (works only on the English version tho), which means €22,50 off the year subscription! Just know that I’m not paid nor sponsored, I just asked it for you guys. :B”


Joah Box – September 2017

Yes, you read well: This is the SEPTEMBER box… I’m definitely not late, idk whatchu talkin ‘bout. The worst thing is that this box is truly amazing. Let’s discover the content together:

Dr Jart+ Shake & Shot Rubber Soothing Mask

I won’t introduce the brand Dr Jart+ to you because it’s one of the few Korean brands that are available at Sephora! So the “particular spirit” –to not say creepy– of the brand shouldn’t surprise you, even if this product is not sold in France. (update : it is now!)

There is a baby’s face on the sheetmasks sold at Sephora as well but let’s say that €10,95 for a single use isn’t something everyone can affort… For the same price, you can find this kind of DIY mask !

Mix the two ingredients in the cup, with the baby’ straw which is actually a spatula – and apply it on the face!
I was really happy to get to discover it and I think I’ll make a review about it, if you want so obviously ♡. Don’t hesitate to give me your opinion in the comment section!


A.H.C – The Pure Real Eye Cream For Face

What a surprise to find A.H.C in my Joah Box, because I just discovered the brand at the K-Beauty In Paris expo! Will it be sold in France soon as well? I can’t say, but let’s talk a bit about this luxurious cream :

If you didn’t know, the skin around the eyes is much thinner and delicate than the rest of the face. This is why you definitely can’t use the same cream for these two areas, and “eye creams” are specifically designed to fight effectively against aging signs.

So it’s not a twisted translation, but the power of an eye cream… for the whole face!
The tube, in addition of having the (tiny) size of a classic eye cream, seemed to be only half filled when I pressed it so it better makes miracles with a tiny amount of product. :’)


Nooni – Snoowflake Stick Cleanser

I already wrote you a blogpost about this product, check the full review here. :)


OOZOO – Face Injection Mask : Illumination

If you’re into DIY, you would LOVE this box! First the Dr Jart+ Shake & Shot, now and this sheetmask to soak yourself using the syringe filled with serum on the side… I love it. I just LOVE it. I don’t know if it works yet but still. Haha
Would you be interested by a full review and demo too?


MEDIHEAL – Hair Sheep Steam Pack

They definitely didn’t forget to send original and playful products! I scratched my head reading its name but it’s really… a heated hair mask. No reviews for this one but if you’re lucky, you’ll spot me wearing it on Instagram ? ;p


PONY EFFECT – Mirage Highlighter #Lucid Dream

There are often offers when you wanna subscribe and lately, you could get a free Pony Effect highlighter! The shade is called #Lucid Dream. Like aaall Pony Effect’s products (and PONY herself), the packaging is flawless but I have to admit that the pigmentation is a bit disappointing.

I love high-pigmented highlighters with metallic finishes, but this one is rather discreet and iridescent. meh It’s not bad tho, it’s just not what I’m looking for! If you want me to put it in a giveaway, just hit the comment section once more. ;)

Here is what the September box looked like, and I really enjoyed it! The products were great, and maintain my expectations really high. What about you?

Can’t wait to show you the Xmas Box featuring Korean brand ‘Lapcos’! Stay tuned ♡

trans help : @ericka

Joah Box K-beauty

44 Comments

The world’s most comfy lipstick is Korean: Peripera Cloud Ink Velvet

Peripera Cloud Ink Velvet 3 Pure Apricot Coral

Whereas you just randomly arrived on my blog or you read this review out of curiousity, brace yourself because you’ll adopt this lipstick right away. And for those who already know me… You KNEW it before clicking when you saw « Peripera ». ;)

Peripera

To me, Peripera is  a quite underrated Korean brand here in Occident, because it’s one of my fav ever. Its seasonal collections always look so cute, so girly, so yummy… even too much but I AM too much right? ahah Let’s not forget that the quality is also great, for such affordable prices. Peripera and me, aah… a whole love story.

I already talked about Peripera Airy Velvet Ink when they came out before summer holidays, but it’s was only during my trip to Seoul that I got to know their little brothers: Peripera Cloud Ink Velvet. What a growing family !

Peripera Cloud Ink Velvet

Because I obviously couln’t help myself, I HAD to purchase at least one shade because there’s always one. The one that makes you heart beats like no other… And this time, my heart called the #3 Pure Apricot Coral. But now that I look at it, I just want to buy the 4 others ! :’(
For the little anecdote, I lost it in the cab the day after I bought it.. So yeah, I bought it again because one day was enough to make it vital to my lil heart you know. ahah

Peripera Ink’s got popular thanks to their flawless pigmentation, whatever finishes. So I’m not sure if this point will ever disappoint me: They score perfectly every time. The previous one was a soft velvet with some wanted transparency, but this Cloud Ink velvet is definitely a full coverage velvet.

The packaging is always the same, because you never change a winning team: the little dropper-looking flask contains a foam stem for a quick and easy application.

You can wear both gradient lips with an easily blurred effect or gorgeous full lips thanks to this Cloud Ink Velvet. It’s up to you !

After the first application, I didn’t expect the texture to become transfer proof… but it was. To achieve a non transferring look, you still have to wait a few minutes and remove the excess by pressing a handkerchief on your lips because it’s not a matte lipstick and it’s not draining at all. With this magical technic, your lipstick is even sealed for a little snack!

You may have to do touchups after a big fat lunch, but I’m often surprised not to have to. This kind of texture,  finish and comfort… Seriously, it’s soooo satisfying.

I tried SO HARD to find a flaw, but I can’t find any. Even the price is a good point, because it’s only €6. A ridiculously low price for this little dropper-looking must-have which won’t ever leave you once you’ll try it. I take the bet! As usual, all the shades are available on our favorite international resellers like Jolse or TesterKorea. :)

An objection? No? I knew it… Who’ll literally run to buy it?

trans. help : @JongInWanKenobi

Peripera Cloud Ink Velvet

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Etude House Color Factory: The unique & customized makeup experience

Etude House Color Factory

You won’t be reading a product’s review today on the blog but the presentation of the last new concept of my favourite Korean brand Etude House!

Etude House @ Myeongdong, Seoul : The flagship store

Since May 2017, Etude House decided to have its building in the popular area of Myeongdong called « flagship store » : So it’s in this precise Etude House store that the brand’s new concepts are tested, and in which you’ll have the best make up experience !

  • The ground floor «Service & Play» is the store part where you’ll find your happiness, you can be sure. The photo makes you dream, but you have to know that’s often very packed… ahah.

  • As for the 1st floor, the «Personal Color Studio» is a better version of the classic store where everything is classed not according to products types but rather to styles, colors and carnations. At this floor – and probably with an adviser’s help, you can easily find the tones and undertones of your carnation and then let her guide you to colors which would suit you best. On the opposite wall, 9 different looks on screens with the corresponding products above. You can have a full look without making any mistake. ;)

  • And finally on the 3rd floor, the little lift’s colorful doors open and you can discover the «Color Factory» !

Etude House Color Factory

The first two floors are open to the public, but you have to make an appointment to access the Color Factory. 50 minutes in it and you’ll leave with your unique and totally personalized lipstick.

Personal Lipstick

To know what is your PERFECT color, the advisor comes through different steps: Your carnation’s undertones are called with the help of a machine, which then determines a panel of colors which could potentially suit you. You can choose the colors thanks to sheets on your chest to see how it works with your face.

When you have selected the colors you love the most among those picked for you, they show you a new selection which, in theory, work well with your complexion. Now, you can decide to mix some colors to finally find your happiness.

That’s now how the magic works: Through a clear window, you can see an employee creating your lipstick in front of you! Beforehand, you obviously chose your case and even to engrave a sweet word on it. When I told you about cus-to-mi-sa-tion… They didn’t lie. ;)

Lip Bar

Before you leave with the lipstick of your dream in the pocket, you can have a stop to the Lip Bar :

8 colors and 4 transition shades, 12 tints that you can discover on samples on little cardboards. Choose your 8 favs and make a DIY Mixing Palette which has big mirror, an applicator, and a board to create your daily mixes.

Informations, prices and areas :

One lipstick costs 20,000₩ (15€) whereas 2 lipsticks cost only 30,000₩ (22€). I think I would take 4 haha. As for the DIY Mixing Palette, it costs 28,000₩ (21€).

As I told you, you have to book a time slot to make your Personal Lipstick. Here are the Etude House stores which offer the Etude House Color Factory services:

Etude House Myeongdong Flagship Store
64-2, Myeongdong 1-ga, Jung-gu, Seoul
Phone : 02-3789-5463

Etude House Garosugil
541, Shinsadong, Gangnam-gu, Seoul
Phone : 02-549-7202

I’ll be back to tell you everything in a few days because… I have an appointment on August 25th!

Thanks sooo much to my lovely Hana (from mimik store) who helped me to book everything and will come with me. If you go to Seoul, don’t forget to organise everything because it’s quickly full, but you can’t book too early…
I came through this : We called on July 20th and August was full for Etude House Color Factory Garosugil. BUT the store from Myeongdong doesn’t take reservations more than 20 days before and if you call more than 1 hour after the opening, it’s also full for the unlocked D+2. You see? It requires an actual organisation but it’s worth it.

photos ©  Etude House official site
trans: @JongInWanKenobi

Do you wanna fly to Seoul someday? Do you wish to go to the Etude House Color Factory ?

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Korean Makeup Remover Products

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Cleansing –and more precisely double cleansing– is a big step of the Korean layering. Far from our makeup removers like milk and wipes, sometimes inherited from our moms or simply from our (bad ?) habits, Korean women understand that soft and effective cleansing is the key for a beautiful skin : So we can find a large choice of products and textures that will suit more or less all skin types and the most curious of you… Let’s focus on these Korean makeup removers.

Cleansing oil

Cleansing oil is, according to me, the first product to talk about because it’s really representative of the layering and its efficiency. Lot of people have, even now, the prejudice of “No oily product on my oily skin, gosh !”… So just throw this idea far away from you, and this forever because cleansing oil has nothing to do with production and excess of sebum, which IS responsible of oily skin.

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My selection :
My favorite oil isn’t really surprinsing because it’s approved by… Everybody who tested it ! The real rose petals oil by Re:cipe is a pure wonder. Its smell and packaging are marvelous and it works perfectly. It leaves a quite blurry finish in front of my eyes when I massage them with it, but it’s quick, nothing alarming.

CLEANSING BALM

Cleansing balms have the same properties as oils, since the texture becomes exactly the same when you warm the products with your hands. The balm melts down and transforms into oil, then becomes white and opaque when in contact with water – this will slowly melt down all the makeup.
I really like balms because they are more compact and easier to carry : I am not afraid  that it drips in my bag as could do an oil bottle ! However, the hygienic side is quite something because we have to put our fingers or the spatula in the pot ; and on this point, I still prefer the pumps !

My selection : demaquillants-coreens-6
I was quite disappointed by the Clean It Zero balm from Banila Co because I found that the result was not as efficient as with my Re:cipe oil. I struggle a bit to remove the Etude House Curl Fix Waterproof Mascara Curl Fix, while the Absolux balm from ÜNT satisfies me completely for the moment !

CLEANSING CREAM

Both oils and balms may seem rather obvious as cleansing products, but the cream surprised me a lot. We might think that this is a cleansing foam, a mild scurb or even a moisturizer but it isn’t : The creams can also remove the makeup on the most sensitive skins !
By massaging, the cream liquefies and becomes oily. It easily dissolves all the makeup, waterproof or not. Just like the balm, I am not really fond of jars in which we have to put fingertips, but it’s always nice to use and to carry.

demaquillants-coreens-5My selection :
I have tried only one cream, it’s the Gonyak Soft Jelly Cleansing Cream by Holika Holika ! The cream isn’t very smooth because of the small jelly pearls, but it is quite effective and very gentle on the most sensitive skins. I quite like it !

Cleansing waters, milks and wipes

It is well known : K-Beauty is full of wacky products but they also have their classics !

My selection :

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The Green Tea Pure Cleansing Water from Innisfree was the subject of one of my first reviews on this blog ! I enjoyed its pump and its effectiveness, but it’s just terrible on the eyes … The one from the Calming line seems much better on that side.

Cleansing milks aren’t very popular in Korea ! We can’t find a lot, even among our favorite brands … So I haven’t had the opportunity to try one, but it’s really not a product that interests me so you don’t have lot of chance to see one on this blog …

demaquillants-coreens-3I’m not very fond of wipes (like, not at all), but those from The Face Shop are SO cool ! They are declined from their most famous lines such as Chia Seed or Tea Tree and they’re really lifesaving when you have to remove makeup in places you didn’t expect to … It’s something for everyone and all skin types and I just quoted you my favorite. (;

GADGETS

Among the tons of more or less useful gadgets we can find on the K-Beauty market, there are a few that are truly worth a try !

demaquillants-coreens-2The mascara remover : This is one of my favorite products ! This is quite a simply mascara brush dipped in makeup remover that you will be able to apply directly on the lashes to deeply remove makeup. If there’s one thing I hate, it’s not to remove properly my mascara and pay for it the next morning. I really like the one from Etude House, and I would like to try VDL’s Water Bomb .

demaquillants-coreens-8

The cleansing Qtips are a trick that everyone knows. But having some ready to use make me feel like a Totally Spies ! Etude House provides their Remover Bars : the stick contains some remover that spreads in the tip when it’s rotated. The Magic Wand from Too Cool For School is basically the same thing. Otherwise, you can find some at Sephora! (;

Did you know all these cleansing products ? Which one did you enjoy the most ?

Avec l’aide de Galadrielle V. pour la traduction – merci ! 

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Christmas 2015 Wishlist : 100% Korean Cosmetics !

xmas-wishlist-kbeauty-eng

Decidedly no one can escape from the “Christmas Wishlist” craze. Everyone asks us what do we wish for and sometimes we find out that we have absolutely no idea of what we want. Personally… That’s not my case at all hahaha ! I’m an eternal shopaholic unable to save any money…Even if I have to admit that I calmed myself down a little bit on asian cosmetics since I already tons of them all around my house. ( I could write one post a week during two years with all the products that lay down everywhere … *escape to hide myself* )

My life as a “beauty blogger” allows me to be aware of the release of almost all the new products (or not) and because of that… Well, I always have a little memo laying around the corner with a list composed of a billion of futile products to buy.
While making my own wishlist, I realized that it contains exclusively Korean skincare and not a single make-up item. Well that’s not so bad after all. So now let’s get started with my wishlist in details !

wishlist noel cosmétiques coréens asiatiques kbeauty

1. PRIMARY RAW – DOYOU AZULENE GEL CREAM

This brand just poped out on the Internet especially thanks to Glow Recipe ; and I already fell for it even if I still haven’t got a chance to test it out ! I’m a big fan of “moisturizing gels” which are, to me, way lighter and fresher on my combination skin. I already tested out the “Chia Seed Cream” from The Face Shop and “Aqua March” from Holika Holika and both of them completely satisfied me!
This one is a gel composed of bamboo sap and azulene which are distilled in camomilla flowers’ steam. I’m pretty interested by the vitamins pearls that seems to feel great on the skin. Moreover, the packaging is litterally to die for. Did I said ” To die for” ? Well so as the price… Almost $50 …

2. SON&PARK – BEAUTY WATER

Don’t ask me why but this brand intrigue me! Their packagings are so minimalist that their products seems very classy and the brand got an award on Soko Glam that’s all I need to add it. Once again we are speaking of a product a little bit on the pricey side since it’s around $30 : Quite pricey for a beauty water! It takes the pledge to purify, exfoliate and gently moisturize ; a sort of multi-task product that would replace your toner, scrub and emulsion. It’s perfect for all skin types; with a PH of 5 that will balance your skin after you rince it off.

3. BLITHE – PRESSED SERUM CRYSTAL ICEPLANT

If you never heard of this brand (yet) it’s completely normal. It’ a freshly made new brand that we are lucky enough to already be able to find on Peaux D’Anges! I have the “Green Tea Splash Mask” which will be reviewed here very soon but this ” Pressed Serum ” attracts me a lot and has a great packaging. It seems to be a 2 in 1 “cream/serum”. A good excuse to put it in your shopping bag asap.

4. SUM37° – MIRACLE ROSE CLEANSING STICK

I’m cheating a little bit here… since I already have it! But as I said earlier; I have a billion of products that wait for me to fully try them out and this is one of them. I put it in my wishlist so you can put it in yours as well hehe ! #Temptation
I’m pretty sure that all of you guys know about this miraculous cleanser stick which is made of real rose petals that fermented for 365 days at precisely 37°C (and it has been named after that). I think that this product is very poetic ; a real jewel. How can we resist?

5. BANILA CO – CLEAN IT ZERO

I think everyone already saw this cleansing balm everywhere and I feel a little bit left out since I didn’t tried it out myself. #sheep. Nah seriously ; till now I was only swearing about my Rose cleansing oil from Re:cipe, but cleansing balms are really nice to use and get off your make-up just as well even if it’s waterproof.
You take a small amount off the balm on your hands , that turns into oil as you warm it a little bit. I choosed the Resveratrol version (what an easy name) that is less well-known compare to the classic one since it is made especially for combination to oily skin types! At the moment, I’m testing out the “Absolux ” balm from UNT which is also a great product ! :3

6. LANEIGE – LIP SLEEPING MASK

This is clearly Laura’s fault! I HATE YOU. Look how she sells it to me… I was literally forced to buy it so as one of my friend. An effective review, I can tell. It moisturizes, nourishes and plumps your lips, and also gently exfoliates them during the night – so much that you wake up with a perfect smile. Definitely a big YES for me ! Moreover, I actually already ordered it. Oopsie. <3

7. KLAIRS – FRESHLY JUICED VITAMIN C SERUM

I’m really a compulsive buyer since I already own the OST Vitamin C ultra concentrated serum that hasn’t been opened (yet) in my drawer… But I love Klairs and especially the store Wishtrend. The packaging got me a first sight ; but for the moment I’m just keeping an eye on it with all the good reviews I can read on this product. Vitamin C contains antioxydents actives, that fight against wrinkles and is also a great helper to heal your skin. Well, the perfect type of product for my combination and proacne skin type.

8. RE:CIPE – SLOWGANIC CLEANSER LEMON

I LOVE this brand since the very beginning ! After I fell for it’s real rose petals cleansing oil, I really want to try this lemon cleanser with 98% natural composition… The texture seems so intriguing and I really want to know if it’s worth the hype. **
You can buy it on Peaux D’Anges for €17.90.

9. NEOGEN – BIO PEEL GAUZE PEELING WINE

Once again, an innovative brand that I really want to introduce on the blog… But due to the price, it will not be for anytime soon! This product is very “high tech” and it also got an award on Soko Glam, so I trust it all.
Almost $30 for 30 cotton pads soaked in naturally fermented red wine that will helps to exfoliate your skin. It’s also a powerfull antioxydent thanks to the resveratrol that it contains.

10. NEOGEN – CODE 9 LEMON GREEN CAVIAR ESSENCE & TOX TIGHTENING PACK KIT

And finally, a product from the same brand since these little cottons pads caught my eyes out of curiosity… Lemon, Caviar and Vitamin C that are included in this serum that you are supposed to pour on these 3-layers cotton pads. It’s made to tighten pores, fight against spots & scars and brighten your facial complexion. I really want to test that out!

Did you  already know all the brands I spoke about? What is THE product that you want to get for Christmas ?

Avec la participation d’Alexandrine B. pour la traduction -merci !

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